httpv://www.youtube.com/watch?v=yul2GnFuxdk
Unicorn lawyer
I must confess: I consume a lot of CBC. I was raised on CBC radio, and even now look forward to Saturdays because it means nearly an entire day of quality radio over at CBC Radio One. I have been known to watch my share of CBC television as well, though that’s mostly news and Coronation Street (an old childhood habit, and I’m totally addicted) and not really any CBC original programming. From the ads I’ve witnessed in recent weeks I’ve started to wonder what’s going on with the network: as a 30ish white woman, I feel creepily like the network’s most targeted audience member, and am disappointed in the fare on offer:
Sophie: This show has the most potential to be like my life since I am a single mother like its title character, but the one episode I tried to watch annoyed me so much I couldn’t continue. First, the ads were so obnoxious: She’s got style; she’s got smarts (I forget the actual word here, but it was something akin to smarts); she’s got… another diaper to change?! They eventually changed the final sentence to She’s changing her life, one diaper at a time, probably because women like me found the earlier version highly offensive, as though being a mother is completely at odds with having style and a brain. The show features an emotional wreck of a white Torontonian woman battling through single motherhood and a career while seeking advice from her token gay friend as required. As with most Canadian shows, the actors seem all accustomed to stage acting and say all their lines in an overly loud, sing-songy “Aren’t I a clever ac-tor in this clever Canadian program?” Fail. Oh, and that woman has way too much unexplained child care time.
Being Erica: This is the newest show CBC is airing, and I can’t judge it beyond its ads since the premiere is on Monday, but this show is about another 30-year-old white emotional disaster of an urban woman. But this one gets to travel back in time to turn her life around so she can be less of a wreck! Hey, in the US, there’s a show featuring a 30ish (okay, more like 40ish) woman who is a little low on self-esteem and has a slightly pathetic social life. Know what it’s called? 30 Rock! That show is actually ABOUT something aside from a character concept. Plus, Tina Fey is smart and sexy. Erica? Not so much.
Heartland and Wild Roses: CBC’s attempts to reach out to the rural folk and the urbanites that dream of the country. I admit, I would have been all over Heartland as a 10-year-old girl: it’s got horses, for cripes’ sake. The show is obviously targeting tweens, and its lead character Amy is allowed to be whiny and confused, because she’s a teenager. But Wild Roses? Okay, it hasn’t debuted yet either, but it looks like Heartland for grown-ups. Grown-ups who go to New Kids on the Block reunion tours and who still dream of cowboys.
The Week the Women Went: Another attempt to represent the rural. I can’t believe this thing is going into a second season. Last year this reality show took place in some small town in Alberta or Saskatchewan, and this year it will be in Tatamagouche, NS. What happens: the women leave town for a week and we are supposed to laugh at men being inept with housework, cooking, and childcare; in the end, we realize how important women really are. All this show does is reinforce traditional gender roles and thus encourage sexism.
It’s important to note as well that all the above shows feature mostly white people. Oh, Sophie’s babydaddy is a Black man, but that feels more like a plot device than an actual attempt to represent real Canadians. And of course I can’t forget those amiable Muslims on the dreadfully unfunny Little Mosque on the Prairie making halal jokes. And the border, that has a lot of people of different ethnicities; oh, and it’s about terrorism. I just can’t help but think that CBC television is so sadly out of step with CBC Radio, where diversity is prevalent and the programming is actually often intelligent and engaging.
In a fake commercial spot, Rick Mercer really summed up exactly what I feel in an ad for Unicorn Lawyer. It’s not that far off the mark considering what CBC is actually offering. As a member of the target demographic for all this crap I have to go on record as being highly disappointed. Canadians should demand more from their public broadcaster.